Social Listening, GOAT
The Brand that I have selected for this post is an online shoes store called Goat. Goat allows people to sell and buy shoes on their app. When selling a shoe on this app it gets goat certified which means that the shoe customers are buying is 100% authentic and not a fake. For a while in the freelance shoe industry, Goat made a name for themselves by becoming one of the largest marketplaces for buying used shoes. Goat began to get a bad rap for having poor authentication checks on their shoes. The 1 Star reviews began to stack up for this company when it came to their authentication process. And with the rise of other sites like Stock X, Goat began to get sidelined by other reselling companies. Goats Value proposition was their unique authentication process but as the years went by it became more and more unreliable for customers to ensure the quality of the product they were buying. Currently Goat is still having issues with their authentication process which makes t...